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How You. Tube Developed into a Successful Platform for User- Generated Content. Since its development, You. Tube, the world's third most popular online destination, has transformed from a video- sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent You. Tubers have created a successful personal brand.

KingBach, Brittany Furlan, Tyler Oakley, Cam and Nash, and other digital stars rule online video. Can they conquer Hollywood? Tad Friend reports. If we’ve learned anything from the Dress That Broke the Internet, first posted to Tumblr by a 21-year-old singer from Scotland, it’s that anyone with a web.

Move over, Moonves: Meet the rising stars behind the stars — including film and TV dealmakers, reps and producers — fronting The Hollywood Reporter's 22nd annual.

Analysis revealed the common characteristics that these online celebrities shared, the appeal of their content to viewers, and their use of traditional media to strengthen their branding. The study also found that younger viewers prefer watching You. Tube videos because they were able to relate to the authenticity of user- generated content.

On October 2, 2. 01. Felix Kjellberg uploaded a 2- minute You.

Tube video of himself speaking on camera while playing a video game. Today, Kjellberg, better known by his You.

Tube alias, "Pew. Die. Pie," uploads to an online audience of more than 4. At just 2. 4, Kjellberg has developed his online persona into a brand name that pulls in an estimated $4 million in ad sales a year (Kain, 2. Kjellberg is not alone.

An astonishing number of individuals have made You. Tube their career.

With consistent viewing from cable's most sought- after age demographic, ages 1. You. Tubers like Kjellberg have formed a virtual yet powerful relationship with their viewers (Luscombe, 2. User participation helps in creating the stability of loyal audiences. The wide variety of content makes You. Watch Sleep With Me Online Flashx on this page. Tube a place where just about anyone can find a video that interests them, whether they are looking for Kjellberg's video game commentary or want to watch a beauty guru's daily makeup routine. Of the 3. 2 billion people who have Internet access, more than 1 billion are accessing You. Tube videos (Luscombe, 2.

Founded in 2. 00. You. Tube has now established itself as a part of the entertainment industry. Since its development, You. Tube has transformed from a video- sharing site into a job opportunity for content creators in both new and mainstream media. This paper used content analysis of three influential You.

Tubers—Felix Kjellberg (Pew. Die. Pie), Zoe Sugg (Zoella), and Grace Helbig (itsgrace)—to examine how You. Tube has evolved and developed into a career platform during the past decade. It tried to identify what makes a You. Tube channel successful through examining the qualities of three influential You. Tubers who each represent one of the site's most popular content categories. This literature review described how You.

Tube started as a site to distribute user- generated content and later has developed into a platform where an individual can build a personal brand and turn it into a career. Before analyzing the rise and success of Felix Kjellberg, Zoe Sugg, and Grace Helbig, it is important to understand how You. Tube has grown as a content- sharing platform around the world. Founded by Chad Hurley, Steven Chen, and Jawed Karim, You. Tube launched with little fanfare in June 2.

As Burgess and Green (2. You. Tube: Online Video and Participatory Culture, "You. Tube was one of a number of competing services aiming to remove the technical barriers to the widespread sharing of video online.

The website provided a very simple, integrated interface within which users could upload, publish, and view streaming videos without high levels of technical knowledge" (p. I). You. Tube was comparable to other video- start ups at the time until Google acquired the site for $1. October 2. 00. 6 (Burgess & Green, 2.

I). The site has steadily gained popularity, and since 2. Morreale, 2. 01. 4).

Almost a decade later it is the world's third most popular online destination with availability in 6. Luscombe, 2. 01. 5). Since being purchased by Google, You. Tube has evolved from a site where amateur and ad- free videos were posted to an online destination that is now consumed by commercialized and professional videos. But there is another side as Morreale (2. Its tagline ‘Broadcast Yourself' invites ordinary users to take an active part in creating the material they consume.

At the same time, less obvious is that You. Tube is a business whose purpose is to generate profit" (p.

About this institutionalization of You. Tube, Kim (2. 01. If the pre- Google era of You. Tube is characterized by amateur- produced videos in an ad- free environment, the post- Google purchase stage is characterized by professionally generated videos in an ad- friendly environment.

Because of You. Tube's popularity, industries have shown a deep interest in monetizing it" (p. This interest in monetizing content has allowed channels that started as a hobby to develop into a source of income for content creators. Describing this development from hobby to job, Lavaveshkul (2.

Their beginnings were simple and they produced their videos from beginning to end: they wrote the script (if there was one), acted, did the camera work (oftentimes using an inexpensive camera on a tripod), and did the post production work as well" (p. To a viewer, the lack of professional lighting, scripts and a set made the experience of watching a You. Tube video more relatable. Kjellberg further elaborated on this experience in an interview when he said, "Unlike many professionally produced shows, I think I've established a much closer contact with my viewers, breaking the wall between the viewer and what's behind the screen. What I and other You.

Tubers do is a very different thing. My fans care in a different way about what they are watching" (Grundberg & Hansegard, 2. Sugg also recognized the importance of creating an environment that is relatable to viewers when she said in an interview, "You want to make it a cozy environment and put in your own personal touches. I just sit on the edge of my bed because for me your bed is the coziest place to be, and you want people watching to feel as comfortable as you are filming" (Tan, 2.

Sugg's and Kjellberg's approach to You. Tube has helped them attract and keep the attention of not only brands that want to work with them, but also loyal viewership. You. Tube has more American viewers between the ages 1. Luscombe, 2. 01. 5). You. Tubers have the attention that advertisers and cable networks desire, as explained by Burling (2. Book publishers are starting to pay more attention to a form of expression that has exploded over the past decade: fictional web series and vlogging, or video blogging, found mostly on You. Tube. Why? That's where the kids are" (p.